About us
Pipeworks Market Thomastown is an icon finally back in Thomastown, Melbourne. With a rich history and a renewed spirit, our market showcases a diverse range of stalls and vendors, offering an impressive selection of artisanal goods, locally sourced produce, handcrafted items, and unique treasures. As a symbol of community pride, Pipeworks Market fosters connections, supports local businesses, and provides an engaging environment for visitors of all backgrounds.
Job Description: Marketing Manager
Pipeworks Market, based in Melbourne, is seeking a talented and experienced Marketing Manager to oversee our marketing team. This role will be responsible for developing and implementing effective marketing strategies to promote Pipeworks Market and drive customer engagement.
Responsibilities:
Develop and implement comprehensive marketing strategies to enhance Pipeworks Market's brand visibility and reach its target audience.
Supervise and lead a team of marketing professionals responsible for executing marketing campaigns and initiatives.
Conduct market research and analyze consumer trends to identify opportunities for effective advertising and promotional activities.
Collaborate with creative teams to develop compelling and impactful marketing content across various channels.
Manage the budget for marketing activities and ensure optimal utilization of resources to achieve marketing objectives.
Monitor and evaluate the performance of marketing campaigns using appropriate metrics and analytics tools, making data-driven adjustments to maximize their effectiveness.
Build and maintain strong relationships with media partners and external agencies, negotiating favorable advertising rates and placements to maximize return on investment.
Stay updated with industry trends, emerging technologies, and best practices in marketing and incorporate innovative ideas into Pipeworks Market's marketing strategies.
Collaborate with cross-functional teams, such as sales, design, and content, to align marketing efforts and achieve integrated campaigns.
Provide regular reports and presentations on marketing performance, including key metrics, insights, and recommendations for improvement, to senior management.
Qualifications:
Bachelor's degree in marketing, communications, business, or a related field. A relevant master's degree will be a plus.
Proven experience (X years) as a Marketing Manager or similar role, with a focus on marketing strategies and campaigns.
In-depth knowledge of marketing principles, techniques, and best practices across various channels.
Demonstrated expertise in developing and executing successful marketing strategies.
Strong leadership skills with the ability to effectively manage and inspire a team of marketing professionals.
Excellent analytical and problem-solving skills, with a data-driven mindset to measure and optimize marketing campaigns.
Exceptional verbal and written communication skills, including the ability to create persuasive marketing content.
Proficiency in using marketing analytics tools and advertising management platforms.
Familiarity with the Melbourne market and its media landscape will be advantageous.
Ability to work under pressure, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
Job Type: Full-time
Salary: $30.00 – $50.00 per hour
Schedule:
- Day shift
- Weekend availability
Supplemental pay types:
- Overtime pay
Ability to commute/relocate:
- Thomastown, VIC 3074: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How do you stay updated with industry trends and emerging marketing technologies?
- Can you provide examples of marketing campaigns you have successfully managed, including the channels used and the outcomes achieved?
- Do you have proven experience as a Marketing Manager or in a similar role, where you were responsible for developing and executing successful marketing strategies?
Work Authorisation:
- Australia (Required)
Work Location: In person
Expected Start Date: 02/07/2023
